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理念

About EMAMIDESIGN

Product Design & Industrial Design Studio from Berlin – since 2005.

理念

赋予产品个性

别具一格的优雅气息与前卫的风格是EMAMIDESIGN取得国际成功的特征。
好产品有很多,但很少的产品形态能让人觉得眼前一亮。我们的设计秉承一贯的精简线条、感性触觉和需求创新,从而赋予您们的产品个性。我们将技术与设计结合起来,使产品能够为日常生活中的各种大大小小的问题提供巧妙且美观的解决方案,从而丰富人们的生活。产品即同伴。

极简:删减的艺术

自2005年以来,EMAMIDESIGN一直致力于赋予每个产品独特的个性。我们的设计理念源于质朴和功能。没有什么可以替代清晰的设计语言。精炼的线条、颜色和触觉体验就像易记的音符、音调和声音序列一样,给作品注入灵魂,赋予艺术品性格。

EMAMIDESIGN乐于打破常规,重新思考和设计日常物品,由此得到新的、有意义的和感性的设计。关键是我们始终充满激情地系统探索完美的和谐。毋庸置疑,这不仅美丽而且使用。得益于这一理念,EMAMIDESIGN取得了全球范围的成功。

国际领先的产品设计

“作为EMAMIDESIGN的创始人和董事总经理,我和我的团队已经开发了无数的产品设计概念。我经常和我的同事还有客户一起,庆祝我们的设计获得国际奖项。在红点设计大奖的世界排名中,我们连续十次位列第一。这些都证明了我们的一丝不苟-值得!”
Arman Emami

整体性与对商品喜新厌旧的消费心态

EMAMIDESIGN提供高品质、耐用且持久的设计。同时,我们非常重视的可持续而环保的批量生产。我们采用整体的生态和经济工作方法,以此抵抗这个时代普遍的对商品喜新厌旧的消费心态,并为可持续的管理设立了创新标杆。我们认为,整体性的思考和高效生产并不相斥,而是相辅相成。

Growth & Evolution

What started with individual product developments has grown project by project over more than two decades. At the same time, the world of products has continuously evolved: new technologies, changing user needs and increasing demands regarding sustainability, business performance and brand identity create new opportunities while presenting companies with new challenges. With this development, not only our tasks in product design have grown, but also our experience and understanding of complex development processes. Today, we support our clients with tailored solutions exactly where our expertise is needed – from targeted optimisation and redesign of existing products to the development of new product concepts, complete product families and overarching design strategies.

We understand this evolution as an essential part of our work: recognising developments early, discovering new opportunities and creating holistic solutions that remain relevant over time.

Diversity & Perspective

EMAMIDESIGN works across industries and develops products for diverse areas of life and application. Our project experience in product design ranges from consumer electronics to household appliances, tableware, lifestyle products and complex technical and industrial applications – always with the goal of creating convincing solutions based on the specific requirements of each challenge. Our clients are equally diverse. We work with start-ups, medium-sized and family-owned companies as well as internationally operating corporations. Different company structures, markets and development processes shape every collaboration. We consider not only the organisational structure of each company, but also its individual requirements, possibilities and framework conditions. Our goal is to develop the most convincing solution together for each specific challenge.

This diversity broadens our perspective on product design. Experiences from different product worlds and their specific requirements, combined with different company structures and conditions, enable us to approach challenges openly and reflectively, identify new connections and adapt proven design principles to new situations. Whether a small product optimisation or a complex new development: no product is too small and no challenge is too great.

Design Signature & Methodology

Since its foundation, the creative direction of EMAMIDESIGN has been personally shaped by founder and Design Director Arman Emami. His design philosophy stands for reduction, clear lines, functional logic and innovative solutions. He combines the precision and clarity of geometric design with the emotional qualities, tactility and harmony of organic forms. This interaction creates a distinctive design language that connects technical precision with emotional quality. Our goal is not design as an end in itself, nor is it about imposing a recurring style on every product. Instead, we develop individual designs for each challenge that put people at the centre and connect user needs, functionality, brand identity and product character. The result is solutions that are not only intuitive to use, but also fulfil high standards of aesthetics, tactility and harmony. From this design approach and many years of experience, our holistic 360° approach to product design and product development evolved. In 2014, Arman Emami described this approach in his book "360° Industrial Design – Grundlagen der analytischen Produktgestaltung".

As a multiple iF Design Award jury member, Arman Emami contributes his experience to the international evaluation of design projects. His work is also associated with numerous patented product solutions.

Publication

"360° Industrial Design – Grundlagen der analytischen Produktgestaltung"
Niggli Verlag / Braun Publishing AG, 2014
Published in German and English, as well as in two Chinese editions.

Jury Activity

Arman Emami is a multiple iF Design Award jury member.

Milestones & Recognition

The very first product design by EMAMIDESIGN, the Neolog A-24 wristwatch, received international recognition shortly after the company was founded. In 2006, the product received three international design awards and marked the first milestone in a development that has since led EMAMIDESIGN into diverse product worlds. Our project experience ranges from consumer electronics and household products to tableware, lifestyle products, technical applications and complex industrial solutions. EMAMIDESIGN projects have been recognised by international design juries over many years.

EMAMIDESIGN projects have received 114 international design awards to date – including 43 Red Dot Design Awards, 9 of them receiving the highest distinction "Best of the Best", as well as numerous iF Design Awards including 4 iF Gold Awards. In addition to realised products, our design concepts have also received international recognition. In the Red Dot Award: Design Concept, EMAMIDESIGN achieved leading international positions over several years.

7 × No. 1 Ranked Design Studio Worldwide
4 × No. 1 Ranked Design Studio in Europe and North America
2 × No. 2 Ranked Design Studio in Europe and North America

These rankings refer to awarded design concepts and document the studio’s continuous conceptual and creative work over an extended period. For us, design awards are not the centre of our work. They are independent recognition for solutions in which design, functionality, innovation and the requirements of each challenge are successfully brought together.

Vision & Ambition

Product design is always a reflection of its time. Since the first tools created by humankind, products have evolved through the interaction of human needs, technological possibilities and societal development. With increasing technological complexity, the requirements for products are also changing: They must not only function, but also be intuitive to use, emotionally compelling, economically viable and developed with responsible use of resources in mind. Today, new technologies, innovative production methods and global developments are accelerating this transformation more than ever. At the same time, increasing competition between companies and economies creates pressure to continuously develop products, recognise new opportunities early and successfully adapt to changing requirements.

For us, modern product design is therefore a strategic success factor. It connects technological possibilities with human needs and business requirements and creates products with real value – products that inspire people, strengthen brands and contribute to long-term business success. Our own future lies in understanding tomorrow’s challenges together with our clients and developing the best answers for the product worlds of tomorrow.