Founded in Berlin in 2005 by Arman Emami, EMAMIDESIGN is a product design and industrial design studio developing products for companies worldwide – products that people use, experience and integrate into their everyday lives, from the first idea through to serial production. Our ambition is to combine function, technology and aesthetics in a way that transforms each challenge into a convincing and distinctive solution – a product that works intuitively, has a unique character and creates real value. From the beginning, our focus has never been limited to a specific product category. Instead, we have always searched for the best answer to each individual challenge – creatively, functionally and economically.
What started with individual product developments has grown project by project over more than two decades. At the same time, the world of products has continuously evolved: new technologies, changing user needs and increasing demands regarding sustainability, business performance and brand identity create new opportunities while presenting companies with new challenges. With this development, not only our tasks in product design have grown, but also our experience and understanding of complex development processes. Today, we support our clients with tailored solutions exactly where our expertise is needed – from targeted optimisation and redesign of existing products to the development of new product concepts, complete product families and overarching design strategies.
We understand this evolution as an essential part of our work: recognising developments early, discovering new opportunities and creating holistic solutions that remain relevant over time.
EMAMIDESIGN works across industries and develops products for diverse areas of life and application. Our project experience in product design ranges from consumer electronics and robotic to household appliances, tableware, lifestyle products and complex technical and industrial applications – always with the goal of creating convincing solutions based on the specific requirements of each challenge. Our clients are equally diverse. We work with start-ups, medium-sized and family-owned companies as well as internationally operating corporations. Different company structures, markets and development processes shape every collaboration. We consider not only the organisational structure of each company, but also its individual requirements, possibilities and framework conditions. Our goal is to develop the most convincing solution together for each specific challenge.
This diversity broadens our perspective on product design. Experiences from different product worlds and their specific requirements, combined with different company structures and conditions, enable us to approach challenges openly and reflectively, identify new connections and adapt proven design principles to new situations. Whether a small product optimisation or a complex new development: no product is too small and no challenge is too great.
Since its foundation, the creative direction of EMAMIDESIGN has been personally shaped by founder and Design Director Arman Emami. His design philosophy stands for reduction, clear lines, functional logic and innovative solutions. He combines the precision and clarity of geometric design with the emotional qualities, tactility and harmony of organic forms. This interaction creates a distinctive design language that connects technical precision with emotional quality. Our goal is not design as an end in itself, nor is it about imposing a recurring style on every product. Instead, we develop individual designs for each challenge that put people at the centre and connect user needs, functionality, brand identity and product character. The result is solutions that are not only intuitive to use, but also fulfil high standards of aesthetics, tactility and harmony. From this design approach and many years of experience, our holistic 360° approach to product design and product development evolved. In 2014, Arman Emami described this approach in his book "360° Industrial Design – Grundlagen der analytischen Produktgestaltung".
As a multiple iF Design Award jury member, Arman Emami contributes his experience to the international evaluation of design projects. His work is also associated with numerous patented product solutions.
"360° Industrial Design – Grundlagen der analytischen Produktgestaltung"
Niggli Verlag / Braun Publishing AG, 2014
Published in German and English, as well as in two Chinese editions.
The very first product design by EMAMIDESIGN, the Neolog A-24 wristwatch, received international recognition shortly after the company was founded. In 2006, the product received three international design awards and marked the first milestone in a development that has since led EMAMIDESIGN into diverse product worlds. Our project experience ranges from consumer electronics and household products to tableware, lifestyle products, technical applications and complex industrial solutions. EMAMIDESIGN projects have been recognised by international design juries over many years.
EMAMIDESIGN projects have received 114 international design awards to date – including 43 Red Dot Design Awards, 9 of them receiving the highest distinction "Best of the Best", as well as numerous iF Design Awards including 4 iF Gold Awards. In addition to realised products, our design concepts have also received international recognition. In the Red Dot Award: Design Concept, EMAMIDESIGN achieved leading international positions over several years.
7 × No. 1 Ranked Design Studio Worldwide
4 × No. 1 Ranked Design Studio in Europe and North America
2 × No. 2 Ranked Design Studio in Europe and North America
These rankings refer to awarded design concepts and document the studio’s continuous conceptual and creative work over an extended period. For us, design awards are not the centre of our work. They are independent recognition for solutions in which design, functionality, innovation and the requirements of each challenge are successfully brought together.
Product design is always a reflection of its time. Since the first tools created by humankind, products have evolved through the interaction of human needs, technological possibilities and societal development. With increasing technological complexity, the requirements for products are also changing: They must not only function, but also be intuitive to use, emotionally compelling, economically viable and developed with responsible use of resources in mind. Today, new technologies, innovative production methods and global developments are accelerating this transformation more than ever. At the same time, increasing competition between companies and economies creates pressure to continuously develop products, recognise new opportunities early and successfully adapt to changing requirements.
For us, modern product design is therefore a strategic success factor. It connects technological possibilities with human needs and business requirements and creates products with real value – products that inspire people, strengthen brands and contribute to long-term business success. Our own future lies in understanding tomorrow’s challenges together with our clients and developing the best answers for the product worlds of tomorrow.
