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Entwurf / Concept



The German word “Entwurf” describes conceptualisation as an analytical and creative process through which a solution to a task is developed.

It is a strategic way of thinking in order to deal with complicated, unclear situations. Within the realm of art and product design, conceptualisation is deemed a key activity, and necessary preparation for the actual planning of the object later to be developed. In industrial design, the concept forms the basis for making the product a reality. It begins with a preliminary idea. It is made more concrete by putting it down on paper, visualised as a model, edited, and then finally either implemented or discarded. The concept is thus the written and illustrated depiction of an intention. The German word “entwerfen” hails from pictorial lexis and originally meant “forming a picture”. It related to weaving, where the thread was drawn through the warp yarns.