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Haptik / Tactile design


Tactile design

Tactile design focuses on the sense of touch. Along with functionality and ergonomics, it plays a central role in product design.

For example, in order to give a product a pleasing and slip-proof surface feel, Braun uses special plastics for its razors. The sense of touch is just as important as the visual, acoustic, and olfactory senses in order to understand the properties of a product and evaluate its design: for example, smooth surfaces tend to feel cold and repellent, and very rough surfaces feel sharp or brittle.