watch Neolog

With its organic design language and seamless integration of case and strap, the NEOLOG wristwatch set new design benchmarks as early as 2005. Key characteristics of this design can now be found in numerous fitness trackers and smartwatches.

NEOLOG rethinks the conventional display of time and translates it into a reduced visual language. Hours as well as tens and single minutes are represented through groups of bars. Hands and numerals are eliminated in favor of a clear, intuitive, and distinctive way of reading time.

The NEOLOG A24 combines an innovative time display with precise, organic design. A negative LCD display, quartz movement, 316L stainless steel case, mineral crystal, and silicone strap form the technical foundation of a product that consistently unites functionality and aesthetics.

Designed in 2005
Awarded